23:25 to watch
In this special edition of Claim to Fame, Taylor Williams from Emerald joins us to share what providers should actually focus on this year.
What’s Covered?
We cover the most important sessions, trending categories on the expo floor, and the topics shaping conversations, from policy updates and competitive bidding to AI automation and workflow solutions. We also break down practical strategies for getting more out of Medtrade, including how to approach vendors, make meaningful connections, and prepare in advance so the event delivers real value once you are in Phoenix. If you want Medtrade 2026 to be worth the time and investment, this episode gives you a clear game plan.
Podcast Transcription
- Podcast Episode: How DME Providers Get Real Value from the Medtrade Show
- Guest: Taylor Williams, Conference Content Manager at Emerald
- Hosts: Alex & Wayne (NikoHealth)
Episode Overview
Medtrade 2026 is right around the corner — and many DME providers are deciding whether to attend, what to prioritize, and how to make the most of their time.
In this special episode, we sit down with Taylor Williams, Conference Content Manager at Emerald, the company behind Medtrade, to break down what’s new, what matters, and how to maximize your ROI at this year’s event in Phoenix.
If you’re on the fence about attending — this conversation is for you.
What Is Medtrade — And Why Does It Matter?
Medtrade has been serving the DME industry since 1979. But what’s kept it relevant for nearly five decades?
According to Taylor:
“Medtrade doesn’t just evolve for the industry — it evolves with the industry.”
The challenges facing providers in 2026 are vastly different from those in 1979. Every year, the event is rebuilt from the ground up to reflect current policy shifts, operational pressures, technology advances, and reimbursement realities.
Medtrade serves as the annual “home base” where:
- Suppliers
- Manufacturers
- Policy experts
- Advocates
- Technology vendors
…all come together to solve real problems — face to face.
Why Medtrade Can’t Be Replaced by Google or AI
Yes, you can read articles.
Yes, you can use AI tools.
But you can’t replicate:
- A vendor introduction that solves a workflow issue instantly
- A peer sharing a hard-earned compliance lesson
- Physically comparing products side-by-side
- Real-time conversations that skip weeks of email back-and-forth
As Taylor explains:
“You just can’t replicate the moment someone grabs you and says, ‘This rep helped us solve that exact issue.’ The knowledge sharing happens so much faster in person.”
What Feels Different About Medtrade 2026?
This year’s show was rebuilt based directly on post-show feedback from 2025.
The biggest request?
More actionable content.
Providers don’t want theory. They want:
- Checklists
- Templates
- Step-by-step processes
- Monday-morning implementation plans
Speakers were carefully vetted to ensure every session delivers practical takeaways — not just high-level discussion.
Must-Attend Topics in 2026
If you’re an owner or operator, here are the sessions you shouldn’t miss:
Competitive Bidding (Top Priority)
There are three dedicated sessions:
- Submitting bids
- The bidding process
- Final rule overview & changes
Each session repeats once — giving attendees six total opportunities to attend.
With major changes unfolding, this is a high-demand topic.
Legislative & Policy Updates
A featured legal session, “One Big Beautiful Bill,” will break down legislative impacts and policy changes shaping the industry.
Policy affects everything — reimbursement, compliance, audits — and this session aims to provide clarity.
AI, Automation & Workflow
Strong demand continues for:
- AI integration
- Automation tools
- Audit guidance related to AI usage
- Workflow optimization
These sessions focus on reducing administrative burden and improving operational efficiency.
CRT Focus
Medtrade is strengthening its CRT presence with:
- Dedicated CRT Live presentations
- Expanded educational offerings
- Greater therapist and clinician engagement
How to Approach the Expo Floor
With 300+ booths, it’s easy to get overwhelmed.
Taylor’s advice:
- Identify your top 2–3 business priorities.
- Focus on categories that move the needle.
- Leave room for networking and discovery.
Additional highlights:
- 20+ New Product Pavilion entries
- Expanded Tech Talks
- CRT Live demos
- Expo Floor Happy Hour
Networking Opportunities
Medtrade is about more than sessions.
Planned networking events include:
- Medtrade Mixer (Monday)
- Expo Floor Happy Hour (End of Day 1)
- State Talks
- Advocacy updates
- CRT Live events
And of course, Phoenix nightlife adds energy to the week.
Why Phoenix?
Medtrade 2026 will be held at the Phoenix Convention Center in downtown Phoenix.
Benefits include:
- Walkable restaurants & rooftop bars
- Live entertainment
- Ideal March weather (70s–80s, clear skies)
The move to Phoenix brings renewed energy and strong exhibitor enthusiasm.
Attending Solo? Here’s the Advice.
If you’re coming alone:
- Introduce yourself.
- Attend networking events.
- Start conversations at breakfasts and receptions.
- Remember: the DME industry is welcoming and collaborative.
Some of the most valuable connections happen outside formal sessions.
Haven’t Been to Medtrade in Years?
If you attended years ago and haven’t returned, here’s what’s changed:
- More modern programming
- More practical, tactical sessions
- Stronger community focus
- Increased advocacy engagement
- A completely refreshed event experience
According to Taylor:
“Medtrade today looks completely different. It’s more modern, more focused, and more practical.”
Rapid Fire Highlights
- Phoenix in March or Vegas in Summer? → Phoenix in March
- Coffee before or after sessions? → Before
- Notebook or Notes App? → Notebook
- One thing people forget to pack? → A pen
- Expo sneakers or style sneakers? → A practical middle ground
Explore More Episodes